Apple has raised prices of their products, including MacBooks, iPads, HomePod, Apple TV, and Vision Pro, due to a shortage of memory and storage chips, with costs driven by an increase in data center buildouts across the world.
Many experts predicted in the financial market that the increase in pricing would hit Apple products. Last week, this week, they increased the pricing of their products except iPhones, which are their major sellers. Apple CEO Tim Cook had warned that the price increases were “unavoidable,” even calling the situation a “hundred-year flood.”
Behind this dramatic increase, there is a problem in the semiconductor market, as chip makers are prioritizing orders from AI chipmakers like Nvidia, leaving less supply for device makers that sell laptops, tablets, phones, and other home products. Experts predict this will increase and put pressure on hardware companies.
Apple stock has fallen 5% after the price increase announcement, and it also affected other manufacturers, such as Dell, which dropped 6%, showing it is hitting the same sectors as well.
If you are looking to buy an iPhone, it is the right time to buy before the hike hits the iPhone market as well.